Course Syllabus

Course Information
Assessment
Course Expectations
Policies

Course Information

Course Description

The design of new products and services that exceed customer expectations with quality is a key competitive advantage in today’s markets. The course Developing Products and Services will provide students with an overview of the Total Design Process Methodology, as well as an introduction to tools and techniques that enable the integration of marketing, design and other supply chain elements to develop successful projects. Students will apply the tools and ideas described in the course in the generation of a consumer product or service concept that will be developed throughout the term.

Course Learning Goals

After completing this course, you will be able to:

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Course Competencies

In this course, you will develop the following competencies:

Competence

Competence Statement and Criteria

H2C

Can identify an organizational problem and design a plan for change based on an understanding of social science theories or models

FX

Understands the tools and techniques used for the design and development of new products and services that will consistently satisfy customer requirements

S1E

Can analyze inventions or technologies and can understand their underlying scientific principles.
1. Describes a complex invention or technology in terms of its component parts and functions.
2. Analyzes the parts and functions in terms of scientific principles

How the Competences will be Demonstrated in this Course

In order to demonstrate competence, all students will complete the required course readings, participate in online discussions and work on a design problem based on customer needs. Over multiple weekly assignments students will then complete a design proposal for this problem (including project description, customer requirements, related specifications, conceptual design, detailed design and implementation plan).

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Course Resources

To buy your books, go to http://depaul-loop.bncollege.com.

Required Reading:

Required textbook(s): There are two primary types of documents associated with this course: the course books and the course reference materials.

Book: Design and Management of Service Processes by Rohit Ramaswamy, (Addison Wesley 1996)Course Books – These are published books that will guide your learning experience.

This course textbook contains most of the theory covered in the course as well as many relevant case studies and Service related examples.

Book: Product Design and Development by Karl T. Ulrich and Steven D. Eppinger 5th Edition,  McGraw Hill 2011

This reference book complements the material by focusing on the Design and Development of new Products. The reference book is not needed to successfully complete the class but is highly recommended specially for students with interest in Products vs. Services.

Course reference materials – These can be found within each module of the course web site. You will find a PowerPoint file for each Module, as well as additional references. Please note that it is very important to refer to these presentations for every module since they are an integral part of the discussions.

Paper – "Is the Make—Buy Decision Process a Core Competency?" Charles E. Fine, Daniel E. Whitney, MIT Center for Technology, Policy and Industrial Development, February 1996.

For H2C Competency:

Paper– “Social Theory as a Thinking Tool for Empathic Design”, Carolien Postma, Kristina Lauche, Pieter Jan Stappers, MIT Design/Issues, Volume 28, No.1, Winter 2012.

Paper - “Restoring American Competitiveness”, Gary P. Pisano & Willy C. Shih, Harvard Business Review, July 2009, pp. 114-126

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Course Grading Scale

A = 95 to 100

A- = 91 to 94

B+ = 88 to 90

B = 85 to 87

B- = 81 to 84

C+ = 77 to 80

C = 73 to 76

C- = 69 to 72

D+ = 65 to 68

D = 61 to 64

F = 60 or below

INC

Please note: Grades lower than a C- do not earn credit or competence in the School for New Learning.

Course Structure

This course consists of ten modules. The estimated time to complete each module is one week.

Week,  Module # and Title

Readings

Assignments

Week 1, Module 1:

Introduction

 

 

 

 

 

 

 

 

Read Module 1 Introduction and Overview

Read Ramaswamy Chapter 1

Read Course Project Guidelines

View Module 1 slides

Think about Course Project topics

Module 1 Introduction.pdf (68.23 Kb)

Course Project Guidelines (62.05 Kb)

1.1 Introductions Discussion

Week 2, Module 2:

Overview of the Design Process

 

 


Read Module 2 Introduction and Overview

Read Ramaswamy Chapter 2

View Module 2 slides

Prepare Project Proposal

Module 2 Design Process.pdf (90.129 Kb)

 


2.1 Project Proposals Discussion

Week 3, Module 3:

Identification of Customer Needs

 

 

Read Module 3 Introduction and Overview

Read Ramaswamy Chapter 3

View Module 3 slides

Module 3 Customer Needs.pdf (112.828 Kb)

3.1 Course Project Customer Requirements

3.2 Transforming Needs to Delighters Discussion

Week 4, Module 4:

Design Attributes, Design Specifications & Performance Standards

 

 

Read Module 4 Introduction and Overview

Read Ramaswamy Chapters 3 and 4

View Module 4 slides

Module 4 Specifications.pdf (114.728 Kb)

4.1 Course Project Design Specifications

4.2 Design Attributes Trade-Offs Discussion

Week 5, Module 5:

Generation of Design Concepts

 

 

 

Read Module 5 Introduction and Overview

Read Ramaswamy Chapter 5

View Module 5 slides

Module 5 Concept Generation.pdf (184.093 Kb)

5.1 Course Project FAST Diagram

5.2 Concept Generation Discussion

 

5.3 Final Paper Proposal (S1E)

Week 6, Module 6:

Concept Selection

 

 

Read Module 6 Introduction and Overview

Read Ramaswamy Chapter 5

View Module 6 slides

Module 6 Concept Selection.pdf (123.825 Kb)

6.1 Course Project Design Concept

6.2 Concept Selection Methodologies Discussion

Week 7, Module 7:

Detailed Design – Generation of Design Alternatives

 

Read Module 7 Introduction and Overview

Read Ramaswamy Chapter 6

View Module 7 slides

Module 7 Detailed Design.pdf (409.97 Kb)

H2X:Paper– “Social Theory as a Thinking Tool for Empathic Design”, Carolien Postma, Kristina Lauche, Pieter Jan Stappers, MIT Design/Issues, Volume 28, No.1, Winter 2012.

Paper - “Restoring American Competitiveness”, Gary P. Pisano & Willy C. Shih, Harvard Business Review, July 2009, pp. 114-126

 

7.1 Course Project Detailed Description

7.2 Design Robustness and Noise Discussion

7.3 Final Paper Topic (H2C)


7.3 Final Paper Topic (FX)


7.3 Final Paper Draft (S1E)

Week 8, Module 8:Module 8- Testing of Alternatives

Read Module 8 Introduction and Overview

Read Ramaswamy Chapter 7

View Module 8 slides

Module 8 Evaluation and Testing.pdf (62.522 Kb)

8.1 Course Project Testing Plan

8.2 Concept Testing Discussion

Week 9, Module 9:

Component Outsourcing: Make-Buy Decision Process

 

Read Module 9 Introduction and Overview

Read "Is the Make—Buy Decision Process a Core Competency?" Charles E. Fine, Daniel E. Whitney, MIT Center for Technology, Policy and Industrial Development, February 1996.

View Module 9 slides

Course Project outsourcing plan

Module 9 Component Outsourcing.pdf (181.859 Kb)

9.1 Course Project Outsourcing Plan

9.2 Outsourcing Considerations Discussion

Week 10, Module 10:

Design Implementation and Assessment of Customer Satisfaction

 

Read Module 10 Introduction and Overview

Read Ramaswamy Chapter 8 and 10

View Module 10 slides

Module 10 Performance Assessment.pdf (79.655 Kb)

10.1 Course Project Plan Final Design Submission

10.2 Reflection on Learning Discussion

10.3 Final Competency Paper (H2C)

10.3 Final Competency Paper (FX)

10.3 Final Competency Paper (S1E)

 

To see course due dates, click on the Checklist link on the top navigation bar.  This page contains module-specific checklists and due dates for the work due in the course.

Course assignments

Instructions for each assignment may be found within each module description.

How To Do Well In This Class

This section provides a few hints on how to do well in this class:

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Assessment of Learning

Percentage distribution of Assessments

Discussions 30%
Weekly assignments 30%
Final Project submission 20%
Competency papers 10%
Timeliness and Participation 10%

Grading Policies and Practices

To complete the course, you must complete each of the assignments as described in the course and submit them to your instructor by the assigned deadline.  In addition, you must participate in the course discussion forum by responding to all instructor requests and by interacting with fellow classmates as necessary.

Points are deducted for late work.

Assessment Criteria for Each Competence

H2C: Can identify an organizational problem and design a plan for change based on an understanding of social science theories or models.

If you are taking this course for the H2C competency, you will demonstrate the competency through online interactive discussions with the instructor and other participants. You will also demonstrate this competency bywriting a 4-5 page paper on the social implications of the materials discussed in Modules 3 (customer requirements) or Module 9 (component outsourcing). If you select the first option, you will discuss the implications of incorporating “Emphatic Design” to complement the user provided requirements to be met by a new design concept. In the second option you will consider the global and economic implications of outsourcing components from a new product or service design. This paper is due one week after the final Module (Module 10).

FX: Understands the tools and techniques used for the design and development of new products and services that will consistently satisfy customer requirements.

If you are taking this course for the FX competency, you will demonstrate the competency through online interactive discussions with the instructor and other participants. You will also demonstrate this competency by identifying areas of opportunity for implementation on a practical situation to improve an existing product or process. You will write a 3-4 page essay describing the opportunity for improvement and the recommended tools to solve the problem. This paper is due one week after the final Module (Module 10).

S1E: Can analyze inventions or technologies and can understand their underlying scientific principles.

  1. Describes a complex invention or technology in terms of its component parts and functions.
  2. Analyzes the parts and functions in terms of scientific principles.

If you are taking this course for the S1E competency, you will demonstrate this competency by developing a functional decomposition of a product selected with the approval of your instructor. After the functional analysis is complete, you will then describe the physical principles implemented for each function, followed by a discussion on alternative principles that could have been utilized to implement two key functions of your choosing.  Instructor approval of the product proposed for analysis has to be obtained during module 5.  A draft of the work is requested as part of the Module 7 submission. The competency paper is due one week after the final Module (Module 10).

The following are criteria for receiving a passing grade:

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Assessment Criteria for your Final Paper or Project

It is important that your final paper:

General Assessment Criteria for All Writing Assignments

General criteria for evaluation of written work (papers and project exercises):

All writing assignments are expected to conform to basic college-level standards of mechanics and presentation.

Consider visiting the Writing Center to discuss your assignments for this course or any others. You may schedule appointments (30 or 50 minutes) on an as–needed or weekly basis, scheduling up to 3 hours worth of appointments per week. Online services include Feedback–by–Email and IM conferencing (with or without a webcam). All writing center services are free.

Writing Center tutors are specially selected and trained graduate and undergraduate students who can help you at almost any stage of your writing. They will not do your work for you, but they can help you focus and develop your ideas, review your drafts, and polish your writing. They can answer questions about grammar, mechanics, different kinds of writing styles, and documentation formats. They also can answer questions and provide feedback online, through IM/webcam chats and email.

Obviously, the tutors won’t necessarily be familiar with every class or subject, but they are able to provide valuable help from the perspective of an interested and careful reader as well as a serious and experienced student-writer.

Schedule your appointments with enough time to think about and use the feedback you’ll receive. To schedule a Face-to-Face, Written Feedback by Email, or Online Appointment, visit www.depaul.edu/writing.

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Discussion Forums

Discussion Forums are an important component of your online experience. This course contains discussion forums related to the topics you are studying each week. For requirements on your participation in the Discussion Forums, please see "Course Expectations" in the syllabus.

A Course Q & A discussion forum has also been established to manage necessary, ongoing social and administrative activities. This is where the management and administrative tasks of the course are conducted, and where you can ask 'process' questions and receive answers throughout the course. Please feel free to answer any question if you feel you know the answer; this sharing of information is valuable to other students.

Assessment Criteria for Online Discussion Participation

You are expected to actively participate in online discussions with your classmates and the instructor every week. "Active participation" means that you read and contribute to the online discussions. This discussion is "informal" in the sense that it is meant to encourage interested discussion. It is expected that you follow accepted standards of English spelling, grammar and usage, although you will not be assessed for these particular characteristics when you are on the discussion board. These discussions are a place for you to exchange your reflections with the others in the class about what you are learning. The discussions will be organized into forums around the particular Modules you are studying each week. Please note that Module participation is limited to the week in which the material is being covered. Late participation will not be credited. Please note that Modules are open for participation only during the week in which the topic is being discussed in class.

You should contribute your responses to the particular assignment for that particular discussion heading which will be posted. Directions are provided with each assignment. They must be followed according to the due dates given. Principles of good practice for participating in online discussions should be adhered to when it comes to responding to the contributions of other people in the class.

In the online discussions your are moving the discussion along if you are:

  1. Offering up ideas or resources and inviting a critique of them
  2. Asking challenging questions
  3. Articulating, explaining and supporting positions on ideas
  4. Exploring and supporting issues by adding explanations and examples
  5. Reflecting on and re-evaluating personal opinions
  6. Offering a critique, challenging, discussing and expanding ideas of others
  7. Negotiating interpretations, definitions and meanings
  8. Summarizing previous contributions and asking the next question
  9. Proposing actions based on ideas that have been developed

The above list was adapted from Gilly Simpson’s book E-Moderating: The key to teaching and learning online. London: Kogan Page: p.143 (2000).

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Discussion Assessment Rubric

Discussion Forums will be graded weekly on a 3 point basis based on content and level of participation.  Every week students are expected to post a response to the topic covered in the Module as well as reply to at least two postings from other classmates.

To encourage early participation, student responses posted during the last 3 days of the Module will be graded based on a 2 point scale.  Discussions forums are closed after the Module ends, no further contributions are allowed.

Lead contributions to the weekly discussion board should be posted by opening a new discussion topic that will be used by the class to provide response comments. Lead contributions will be graded as follows:

Overall grading for contributions will also be based on the overall presence in the discussion demonstrated through your responses to other postings.

Online Participation Guidelines

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Additional Information

Projects

Your challenge in the project portion of this course is to develop the concept of a new product or service. The goal of this exercise is to learn principles and methods of product and service development. Guidelines for reasonable projects are given below. The project proposal process is explained in the Module 2 section of the study guide.

Guidelines for Projects

While special cases will be considered, you are strongly encouraged to choose a project satisfying all of the following constraints:

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A few more hints:
Project Schedule

All assignments must be submitted at the end of the Module in which they are due. Note that these assignments are intended to pace the development process for your product or service. There is virtually no slack in this schedule and so assignments must be completed on or before the scheduled due date in order to maintain the project schedule.

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Course Expectations

Time Management and Attendance

SNL's online courses are not self-paced and require a regular time commitment EACH week throughout the quarter.

You are required to log in to your course at least four times a week so that you can participate in the ongoing course discussions.

Online courses are no less time consuming than "face to face" courses. You will have to dedicate some time every day or at least every second day to your studies. A typical four credit hour "face to face" course at SNL involves three hours of classroom meeting per week, plus at least three to six hours of study and homework per week.

This course will require at least the same time commitment, but your learning activities will be spread out through the week. If you have any problems with your technology, or if you need to improve your reading or writing skills, it may take even longer.

The instructor should be notified if your life events do not allow you to participate in the course and the online discussions for more than one week. This is particularly important when there are group discussions or you are working as part of a team.

If you find yourself getting behind, please contact the instructor immediately.

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Your Instructor's Role

Your instructor's role in this course is that of a discussion facilitator and learning advisor. It is not their responsibility to make sure you log in regularly and submit your assignments. As instructor, s/he will read all postings to the general discussion forums on a daily basis but may not choose to respond to each posting. You will receive feedback to assignments.

The instructor may choose to designate "office hours" when s/he will be online and available and will immediately respond to questions. Depending on the instructor, this response may be by e-mail, instant messenger or telephone. Otherwise, you will generally receive a response to emailed or posted queries within 48 hours.

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Your Role as a Student

As an online student, you will be taking a proactive approach to your learning. As the course instructor's role is that of a learning guide, your role is that of the leader in your own learning.

You will be managing your own time so that you can complete the readings, activities and assignments for the course, and you will also be expected to take a more active role in peer learning.

Please also note that this is a course offered by DePaul University's School for New Learning (SNL), a college for undergraduate and graduate degree-seeking students 24 years and older. SNL welcomes the perspectives and encourages the participation of all DePaul students, and students who take this course should respect and be mindful of SNL's mission in supporting a diverse and inclusive environment. More information about SNL can be found here.

View this brief demo Taking SNL Online courses in D2L to learn how to navigate through your course.

If you’re new to SNL Online see additional resources on the course home page under Student Resources/Getting Started.

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Course Netiquette

Online discussions are an important part of your course experience. To ensure a positive learning environment, please follow the following minimum expectations. Use your common sense, as not all situations can be covered:

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Policies

Academic Integrity

DePaul University is a learning community that fosters the pursuit of knowledge and the transmission of ideas within a context that emphasizes a sense of responsibility for oneself, for others and for society at large. Violations of academic integrity, in any of their forms, are, therefore, detrimental to the values of DePaul, to the students' own development as responsible members of society, and to the pursuit of knowledge and the transmission of ideas.

Violations include but are not limited to the following categories: cheating; plagiarism; fabrication; falsification or sabotage of research data; destruction or misuse of the university's academic resources; alteration or falsification of academic records; and academic misconduct. Conduct that is punishable under the Academic Integrity Policy could result in additional disciplinary actions by other university officials and possible civil or criminal prosecution. Please refer to your Student Handbook for further details.

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Plagiarism

Plagiarism is a major form of academic dishonesty involving the presentation of the work of another as one's own. Plagiarism includes but is not limited to the following:

Plagiarism, like other forms of academic dishonesty, is always a serious matter. If an instructor finds that a student has plagiarized, the appropriate penalty is at the instructor's discretion.

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DePaul University Incomplete Policy

The intent of the Incomplete grade is to allow students extra time to complete their final assignments. This need arises because, in the closing weeks of the course, they have an event of significant magnitude that adversely affects their ability to complete the course, e.g. serious illness, death in the family, overseas deployment, or natural disaster.

You must request an incomplete grade in writing two weeks before the end of the quarter. Incomplete grades will be considered only after you have satisfactorily completed at least 75 percent of the coursework, and you have such an unexpected, uncontrollable event that prevents you from completing your course. Do not assume that you will qualify for an incomplete. Students who are failing the course at the point where they request an incomplete will not receive one, nor will they be granted after the end of the quarter. Incomplete grades are given at the discretion of the instructor.

If you do receive permission from the instructor to take an incomplete in the course, you will be required to complete a contract with the instructor, specifying how you will finish the missing work within the next two quarters (excluding summer). See the Incomplete Grade Contract Form.

Undergraduate and graduate students will have up to two quarters to complete an incomplete. At the end of the second quarter (excluding summer) following the term in which the incomplete grade was assigned, remaining incompletes will automatically convert to "F" grades. Ordinarily no incomplete grade may be completed after the grace period has expired. Instructors may not change incomplete grades after the end of the grace period without the permission of a college-based Exceptions Committee. This policy applies to undergraduate, graduate and professional programs. NOTE: In the case of a student who has applied for graduation and who has been approved for an Incomplete in his or her final term, the incomplete must be resolved within the four-week grace period before final degree certification.

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Description of Pass/Fail Grading Options

Students have the option of taking all SNL undergraduate courses as Pass/Fail even if a class is initially structured for a letter grade assessment. In these cases a Pass is awarded when competence is demonstrated at a level that would otherwise earn a grade of C- or higher.

In deciding to select Pass/Fail grading students should be aware that competencies assessed in a course as Pass will earn credit hours toward degree completion but will not be included in computing grade point averages. Attempted competence demonstration assessed within a class as Fail will not only be recorded as credit hours attempted but will also be included in computing a student's grade point average.

For SNL students, competencies awarded for Independent Learning Pursuits and in the Lifelong Learning Domain do not count toward the university's specification that only twenty credit hours may be earned through the Pass/Fail assessment option.

Please note:There are three SNL courses within the BA curriculum that are always assessed on a Pass/Fail basis: Foundations of Adult Learning (course number LL 250; competences L-2 and F-1), Advanced Project (course number FA 303; competences F-11 and F-12) and Summit Seminar (course number LL 390; competence L-12). These classes may not be taken for a letter grade assessment. Therefore, work that might otherwise be assessed at grades A through C- will earn a Pass in these classes.

There are an additional five SNL courses within the Lifelong Learning Area of the BA curriculum for which instructors regularly use a Pass/Fail grading system that may instead be taken for a letter grade assessment if this is a student's preference. These classes are: Independent Learning Seminar (course number LL 103; competence L1); Writing for Competence (course number LL 260; competence L-4), Critical Thinking (course number LL 270; competence L-5), Research Seminar (course number LL 300; competences L-8 and L-9), and Externship (course number LL 302; competences L-10 and L-11). In addition, SNL's undergraduate Writing Workshop (course number LL 140; competence H-3-J) regularly uses Pass/Fail, although students may request a letter grade assessment. In these instances SNL offers undergraduate students the opportunity to request a letter grade assessment from their instructor. Students who need a letter grade for tuition reimbursement may wish to consider this option, as well as those who wish to raise their GPA. Students planning to attend graduate school may also prefer letter grades to Pass/Fail assessments.

If a student wants to switch the method of assessment, either to or from the Pass/Fail option, this must be requested from the instructor in writing by the beginning of the third week of the quarter. For courses that meet fewer than ten weeks of the quarter, this request must be made by the beginning of the third week of the course. The grading basis may not be changed after these deadlines, with no exceptions.

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For Students Who Need Accommodations Based on the Impact of a Disability

Students seeking disability-related accommodations are required to register with DePaul's Center for Students with Disabilities (CSD) enabling you to access accommodations and support services to assist your success. There are two office locations:

Center for Students with Disabilities (CSD)
Loop Campus: Lewis Center 1420. (312) 362-8002
Lincoln Park Campus: Student Center 370. (773) 325-1677
csd@depaul.edu

Students are also invited to contact their instructor privately to discuss your challenges and how the instructor may assist in facilitating the accommodations you will use in this course. This is best done early in the term and the conversation will remain confidential.

Dean of Students Office

The Dean of Students Office (DOS) helps students in navigating the university, particularly during difficult situations, such as personal, financial, medical, and/or family crises. Absence Notifications to faculty, Late Withdrawals, and Community Resource Referrals, support students both in and outside of the classroom. Additionally we have resources and programs to support health and wellness, violence prevention, substance abuse and drug prevention, and LGBTQ student services. We are committed to your success as a DePaul student. Please feel free to contact us.

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Protection of Human Subjects

For more information see: http://research.depaul.edu/

Demonstrating the acquisition of competencies in this course can involve "interactions"—interviewing and or observing other people—discussing those interviews or observations with other class members and writing them up in one or more final report(s). As such, these activities qualify as "research" with "human subjects" and are subject to University and Federal guidelines. Because it takes place in the context of this course, your research is exempt from approval by the School for New Learning's Local Review Board only under the following conditions:

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Copyright and Student Privacy

In accordance with DePaul’s Acceptable Use Policy, commentary and materials within SNL Online classes shall not be copied, reproduced or published elsewhere without the express written consent of individuals involved.

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Credits

This course was designed and produced by Eduardo Bascaran and staff at SNL Online of the School for New Learning of DePaul University.

©2010 School for New Learning, DePaul University. All Rights Reserved by SNL during contractual interval with the Author.

Printed in the USA.

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