This course will provide students with an overview of the history of the Internet and basic marketing strategies as they relate to the Internet and Web 2.0 technologies. Students will learn about how to keep abreast of new technology, how these technologies can be used to market services and products as well as how they can be used to create and maintain social networks for professional use.
After completing this course, you will be able to:
If you opt to address an F-X competence, you will be able to:
If you opt to address an S-1-D competence, you will be able to:
Students completing the class for C-C-S (College Core, Scientific World) credit, will be able to:
In this course learners will read a variety of text, watch videos, and participate in online discussions that will assist them in completing a culminating project that demonstrates mastery of the the course learning goals.
Additional readings and viewings will be available within the course.
To buy your books, go to http://depaul-loop.bncollege.com
Kerpen, D. (2015) Likeable social media: How to delight your customers, create and irresistible brand, and be generally amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more (2nd ed.). Chicago, IL: McGraw Hill.
ISBN: 9780071836326
To buy your books, go to http://depaul-loop.bncollege.com
In this course, you will develop the following competencies:
Competence |
Competence Statement and Criteria |
|---|---|
FX |
Can evaluate the role and impact of mass media or information technology in the business community |
S1D |
Can design and plan an information technology solution for a problem in the workplace. |
A = 95 to 100 |
A- = 91 to 94 |
B+ = 88 to 90 |
B = 85 to 87 |
B- = 81 to 84 |
C+ = 77 to 80 |
C = 73 to 76 |
C- = 69 to 72 |
D+ = 65 to 68 |
D = 61 to 64 |
F = 60 or below |
INC |
Grades below C- in SNL courses do not satisfy competence and are not counted toward graduation.
| Grading Category: | % of Final Grade: |
|---|---|
| Weekly Discussions | 30% |
| Blog Post | 5% |
| Reflection Papers | 15% |
| Paper Drafts | 10% |
| Final Paper | 40% |
| Total | 100% |
| Grading Category: | % of Final Grade: |
|---|---|
| Weekly Discussions | 30% |
| Blog Posts | 5% |
| Reflection Papers | 15% |
| Social Media Marketing Draft | 10% |
| Final Social Media Marketing Plan Paper | 40% |
| Total | 100% |
Instructions: Develop a Social Meida Marketing Campaign for a company of your choosing. (This is not a business plan for a company). Your Social Media Marketing Campaign will contain the following headings and components:
Using your Major of Focus Area as a starting point, consider the impact that social media and web technologies have had on this area. The paper should include an introductory paragraph and concluding paragraph and at least 3-5 body paragraphs. While I am asking you to project your opinions in this paper, I expect that you will also base those projections on scholarly resources (and these should be cited properly). You are expected to use at least 5 outside sources in your paper. All papers will be run through plagiarism detection software.
This course consists of 5 modules. The estimated time to complete each module is one week. the following table outlines the course:
Module |
Readings |
Assignments |
|---|---|---|
Module 1: A Brief History of the Internet |
Read welcome letter |
Assignment 1.1: Participate in Introductory discussion |
Module 2: Customer Service and the Internet Age |
Read module content Read pages 18-21 in DePaul Magazine Watch the Wheat Thins campaign Read Marketing in a Crisis |
Assignment 2.1: Participate in Discussion Assignment 2.2: Social Media Marketing Campaign Draft #1 (S1D Only) Assignment 2.3: Twitter Customer Service Reflection Assignment 2.4: Blog/response (if assigned you will see this in your list of assignments this week) |
Module 3: Keeping Current |
Read module content |
Assignment 3.1: Participate in Discussion Assignment 3.3: Story Revision and Reflection |
Module 4: Social Networking for Business |
Read module content |
Assignment 4.1: Participate in Discussion Assignment 4.2: Social Media Marketing Campaign Draft #3 (S1D Only) Assignment 4.3: Blog posting/response (if assigned you will see this in your list of assignments this week) |
Module 5: Blogs and Blogging |
Read module content |
Assignment 5.1: Participate in Discussion Assignment 5.3: (Optional)- Extra Credit Blog Post |
To complete the course, you must complete each of the assignments as described in the course and submit them to your instructor by the assigned deadline. In addition, you must participate in the course discussion forum by responding to all instructor requests and by interacting with fellow classmates as necessary.
Points are deducted for late work.
Writing assignments are expected to conform to basic college-level standards of mechanics and presentation. Your instructor will be happy to work with you on these points, on a draft-revision basis, if you so desire. You are also encouraged to consult the Writing Resources page on the SNL website.
Consider visiting the Writing Center to discuss your assignments for this course or any others. You may schedule appointments (30 or 50 minutes) on an as–needed or weekly basis, scheduling up to 3 hours worth of appointments per week. Online services include Feedback–by–Email and IM conferencing (with or without a webcam). All writing center services are free.
Writing Center tutors are specially selected and trained graduate and undergraduate students who can help you at almost any stage of your writing. They will not do your work for you, but they can help you focus and develop your ideas, review your drafts, and polish your writing. They can answer questions about grammar, mechanics, different kinds of writing styles, and documentation formats. They also can answer questions and provide feedback online, through IM/webcam chats and email.
Obviously, the tutors won’t necessarily be familiar with every class or subject, but they are able to provide valuable help from the perspective of an interested and careful reader as well as a serious and experienced student-writer.
Schedule your appointments with enough time to think about and use the feedback you’ll receive. To schedule a Face-to-Face, Written Feedback by Email, or Online Appointment, visit www.depaul.edu/writing.
Discussion Forums are an important component of your online experience. This course contains discussion forums related to the topics you are studying each week. For requirements on your participation in the Discussion Forums, please see “Course Expectations” in the syllabus.
A Course Q & A discussion forum has also been established to manage necessary, ongoing social and administrative activities. This is where the management and administrative tasks of the course are conducted, and where you can ask ‘process’ questions and receive answers throughout the course. Please feel free to answer any question if you feel you know the answer; this sharing of information is valuable to other students.
SNL's online courses are not self-paced and require a regular time commitment EACH week throughout the quarter.
You are required to log in to your course at least four times a week so that you can participate in the ongoing course discussions.
Online courses are no less time consuming than "face to face" courses. You will have to dedicate some time every day or at least every second day to your studies. A typical four credit hour "face to face" course at SNL involves three hours of classroom meeting per week, plus at least three to six hours of study and homework per week.
This course will require at least the same time commitment, but your learning activities will be spread out through the week. If you have any problems with your technology, or if you need to improve your reading or writing skills, it may take even longer.
The instructor should be notified if your life events do not allow you to participate in the course and the online discussions for more than one week. This is particularly important when there are group discussions or you are working as part of a team.
If you find yourself getting behind, please contact the instructor immediately.
Online discussions are an important part of your course experience. To ensure a positive learning environment, please follow the following minimum expectations. Use your common sense, as not all situations can be covered:
This course includes and adheres to the college and university policies described in the links below:
Academic Integrity Policy (UGRAD)
Academic Integrity Policy (GRAD)
Course Withdrawal Timelines and Grade/Fee Consequences
Accommodations Based on the Impact of a Disability
Protection of Human Research Participants
APA citation format (GRAD)
University Center for Writing-based Learning
This syllabus is subject to change as necessary. If a change occurs, it will be clearly communicated to students.
This course was designed and produced by faculty and staff at SNL Online of the School forNew Learning of DePaul University.
© 2017 School for New Learning, DePaul University. All Rights Reserved by SNL.