Widgets, Clicks, and Tweets

Course Description

This course will provide students with an overview of the history of the Internet and basic marketing strategies as they relate to the Internet and Web 2.0 technologies. Students will learn about how to keep abreast of new technology, how these technologies can be used to market services and products as well as how they can be used to create and maintain social networks for professional use.

Learning Goals

After completing this course, you will be able to:

If you opt to address an F-X competence, you will be able to:

If you opt to address an S-1-D competence, you will be able to:

Students completing the class for C-C-S (College Core, Scientific World) credit, will be able to:

Learning Strategies

In this course learners will read a variety of text, watch videos, and participate in online discussions that will assist them in completing a culminating project that demonstrates mastery of the the course learning goals.

Course Resources

Additional readings and viewings will be available within the course.


To buy your books, go to http://depaul-loop.bncollege.com

Required Reading:

Kerpen, D. (2015) Likeable social media: How to delight your customers, create and irresistible brand, and be generally amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more (2nd ed.). Chicago, IL: McGraw Hill.

ISBN: 9780071836326

To buy your books, go to http://depaul-loop.bncollege.com

Course Competencies

In this course, you will develop the following competencies:


Competence Statement and Criteria


Can evaluate the role and impact of mass media or information technology in the business community


Can design and plan an information technology solution for a problem in the workplace.


Grading Scale

A = 95 to 100

A- = 91 to 94

B+ = 88 to 90

B = 85 to 87

B- = 81 to 84

C+ = 77 to 80

C = 73 to 76

C- = 69 to 72

D+ = 65 to 68

D = 61 to 64

F = 60 or below


Grades below C- in SNL courses do not satisfy competence and are not counted toward graduation.

Percentage distribution of Assessments - FX competencies

Grading Category:% of Final Grade:
Weekly Discussions 30%
Blog Post 5%
Reflection Papers 15%
Paper Drafts 10%
Final Paper 40%
Total 100%

Percentage distribution of Assessments – S-1-D Competence

Grading Category:% of Final Grade:
Weekly Discussions 30%
Blog Posts 5%
Reflection Papers 15%
Social Media Marketing Draft 10%
Final Social Media Marketing Plan Paper 40%
Total 100%

Instructions for Competence Final Projects

Social Media Marketing Campaign (S-1-D)

Instructions: Develop a Social Meida Marketing Campaign for a company of your choosing. (This is not a business plan for a company). Your Social Media Marketing Campaign will contain the following headings and components:

Final Paper (F-X)

Using your Major of Focus Area as a starting point, consider the impact that social media and web technologies have had on this area. The paper should include an introductory paragraph and concluding paragraph and at least 3-5 body paragraphs. While I am asking you to project your opinions in this paper, I expect that you will also base those projections on scholarly resources (and these should be cited properly). You are expected to use at least 5 outside sources in your paper. All papers will be run through plagiarism detection software.

Course Schedule

This course consists of 5 modules. The estimated time to complete each module is one week. the following table outlines the course:




Module 1: A Brief History of the Internet

Read welcome letter

Read syllabus and review “How to take an SNL Online Course” video

Read module content

Read pages 1-12 and in Likeable Social Media (Required Text)

Watch “History of the Internet” by Ethan Zuckerman

Assignment 1.1: Participate in Introductory discussion

Assignment 1.2: Participate in Module 1 Discussion

Module 2: Customer Service and the Internet Age

Read module content

Read Chapters 1-9 in Likeable Social Media (Required Text)

Read pages 18-21 in DePaul Magazine

Watch the Wheat Thins campaign

Read Marketing in a Crisis

Assignment 2.1: Participate in Discussion

Assignment 2.2: Final Paper Draft #1 (FX Only)

Assignment 2.2: Social Media Marketing Campaign Draft #1 (S1D Only)

Assignment 2.3: Twitter Customer Service Reflection

Assignment 2.4: Blog/response (if assigned you will see this in your list of assignments this week)

Module 3: Keeping Current

Read module content

Read Chapters 10-13 and Appendix  in Likeable Social Media (Required Text)

Watch Evan Williams video

Assignment 3.1: Participate in Discussion

Assignment 3.2: Final Paper (Draft #2) Annotated Bibliography (FX Only)

Assignment 3.2: Social Media Marketing Plan Draft #2 (S-1-D only)

Assignment 3.3: Story Revision and Reflection

Module 4: Social Networking for Business

Read module content

Read pages Chapters 14-17 in Likeable Social Media (Required Text)

Watch “How to Make a Splash in Social Media”

Watch “Social Network” trailer

Assignment 4.1: Participate in Discussion

Assignment 4.2: Final Paper (Draft #3) Paper Outline (FX Only)

Assignment 4.2: Social Media Marketing Campaign Draft #3 (S1D Only)

Assignment 4.3: Blog posting/response (if assigned you will see this in your list of assignments this week)

Module 5: Blogs and Blogging

Read module content

Read pages 221-224 in Likeable Social Media (Required Text)

Assignment 5.1: Participate in Discussion

Assignment 5.2: Final Paper (FX Only)

Assignment 5.2: Final Social Media Marketing Plan (S1D Only)

Assignment 5.3: (Optional)- Extra Credit Blog Post

Course Policies

Grading Policies and Practices

To complete the course, you must complete each of the assignments as described in the course and submit them to your instructor by the assigned deadline. In addition, you must participate in the course discussion forum by responding to all instructor requests and by interacting with fellow classmates as necessary.

Points are deducted for late work.

General Assessment Criteria for All Writing Assignments

Writing assignments are expected to conform to basic college-level standards of mechanics and presentation. Your instructor will be happy to work with you on these points, on a draft-revision basis, if you so desire. You are also encouraged to consult the Writing Resources page on the SNL website.

Consider visiting the Writing Center to discuss your assignments for this course or any others. You may schedule appointments (30 or 50 minutes) on an as–needed or weekly basis, scheduling up to 3 hours worth of appointments per week. Online services include Feedback–by–Email and IM conferencing (with or without a webcam). All writing center services are free.

Writing Center tutors are specially selected and trained graduate and undergraduate students who can help you at almost any stage of your writing. They will not do your work for you, but they can help you focus and develop your ideas, review your drafts, and polish your writing. They can answer questions about grammar, mechanics, different kinds of writing styles, and documentation formats. They also can answer questions and provide feedback online, through IM/webcam chats and email.

Obviously, the tutors won’t necessarily be familiar with every class or subject, but they are able to provide valuable help from the perspective of an interested and careful reader as well as a serious and experienced student-writer.

Schedule your appointments with enough time to think about and use the feedback you’ll receive. To schedule a Face-to-Face, Written Feedback by Email, or Online Appointment, visit www.depaul.edu/writing.

Online Discussion

Discussions Forums

Discussion Forums are an important component of your online experience. This course contains discussion forums related to the topics you are studying each week. For requirements on your participation in the Discussion Forums, please see “Course Expectations” in the syllabus.
A Course Q & A discussion forum has also been established to manage necessary, ongoing social and administrative activities. This is where the management and administrative tasks of the course are conducted, and where you can ask ‘process’ questions and receive answers throughout the course. Please feel free to answer any question if you feel you know the answer; this sharing of information is valuable to other students.

Course Expectations

Time Management and Attendance

SNL's online courses are not self-paced and require a regular time commitment EACH week throughout the quarter.

You are required to log in to your course at least four times a week so that you can participate in the ongoing course discussions.

Online courses are no less time consuming than "face to face" courses. You will have to dedicate some time every day or at least every second day to your studies. A typical four credit hour "face to face" course at SNL involves three hours of classroom meeting per week, plus at least three to six hours of study and homework per week.

This course will require at least the same time commitment, but your learning activities will be spread out through the week. If you have any problems with your technology, or if you need to improve your reading or writing skills, it may take even longer.

The instructor should be notified if your life events do not allow you to participate in the course and the online discussions for more than one week. This is particularly important when there are group discussions or you are working as part of a team.

If you find yourself getting behind, please contact the instructor immediately.

Course Netiquette

Online discussions are an important part of your course experience. To ensure a positive learning environment, please follow the following minimum expectations. Use your common sense, as not all situations can be covered:

College and University Policies

This course includes and adheres to the college and university policies described in the links below:

Academic Integrity Policy (UGRAD)

Academic Integrity Policy (GRAD)

Incomplete Policy

Course Withdrawal Timelines and Grade/Fee Consequences

Accommodations Based on the Impact of a Disability

Protection of Human Research Participants

APA citation format (GRAD)

Additional Course Resources

University Center for Writing-based Learning

SNL Writing Guide

Dean of Students Office

Changes to Syllabus

This syllabus is subject to change as necessary. If a change occurs, it will be clearly communicated to students.


This course was designed and produced by faculty and staff at SNL Online of the School forNew Learning of DePaul University.

© 2017 School for New Learning, DePaul University. All Rights Reserved by SNL.