Who is your audience?
The potential readers of your paper are your audience. In most college papers, your teacher is your primary audience. Be sure to learn from your teacher what he or she expects in terms of the format as well as the content and style of your paper. For example, ask whether you need a cover page and what citation style you should use. Ask any questions you may have about the assignment itself, making sure you understand the purpose and goal of the assignment.
In all writing, remember that you are writing to communicate with your audience, so choose language, examples, and images that will be clear to and effective with your audience. To do this, you need to think about what your audience knows, assumes, values, believes, desires and fears. Sometimes, it helps to imagine one person to whom you are writing your paper.